• Mart Armchair
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    Mart ArmchairMart Armchair
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    Mart Armchair

    Designed by: Antonio Citterio
    Manufactured by: B&B Italia

    Year of production: 2003

    Experimentation and research are at the basis of the project of small and large Mart armchairs, which were made with a new production technology using thermoformed leather. The footwear sector was the source of information consulted by the B&B Italia Centro Ricerche & Sviluppo, always careful to identify materials and technologies that respond the best to the peculiarities of individual projects. This is how thermoformed leather became a distinctive feature of Mart.
    The line consists of two types of chairs: one smaller and one wider. Three bases are contemplated: swivel (with a disk or cross base) and with a structure that allows the shell a double posture position which is more less inclined with just a simple manual movement.
    A product with a strong personality, Mart has a silhouette imprinted to convey the idea of relaxation. Only a few symbols were used for the creative advertising campaign to support the launch.

     

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Since its foundation in 1966, B&B Italia has been a leader in the contemporary furnishing sector. The company has won international acclaim as a representative of Italian furniture design, both for homes (B&B Italia home division) and public areas (B&B Italia contract division).

The group’s headquarters are located north of Milan, in a prestigious building designed by Renzo Piano and Richard Rogers. B&B Italia’s furnishings collection stems from the group’s capacity to represent contemporary culture and respond quickly to the new needs that emerge from today’s evolving lifestyles. It is this alchemy resulting from a mix of creativity, innovation and production that creates modern, yet timeless, pieces of furniture. To this end, B&B Italia collaborates with international designers, leaving its own distinctive mark on each product: every design is unique, an exemplification of the values of research, creativity and function.  www.bebitalia.com