The identity of Bitossi Ceramiche starts from the beginning of 1900’s and develops upon a productive ceramic tradition that existed in Montelupo Fiorentino starting from 1500. The activity of the Bitossi family started in 1921 for the will of Guido Bitossi with the establishment of “Manifattura Ceramica Cav. Guido Bitossi & Figli” that combined typical local craft works into a structured productive organisation. The production continues also with the collaboration of leading figures who were able to introduce an innovative cultural artistic sensibility. This attitude in connection with the entrepreneurial skills developed throughout the years with a constant research for the quality of finished products, contributed to create an identity for Bitossi Ceramiche as an example of Italian excellence. More than 7000 original pieces starting from the 50’s, were collected and filed in the “Bitossi Industrial Archive”; 200 selected pieces among those can be seen at MAIB – Artistic Industrial Bitossi Museum, that was built by the company to showcase this historical path.    www.bitossiceramiche.it