Markus Jehs (born in 1965 in Stuttgart) and Jürgen Laub ( born in 1964 in ulm) have met each other during the academic studies of industrial design at the Hochschule für Gestaltung Schwäbisch Gmuend‘ and became friends after an internship in New York in 1990. After they graduated in 1992 they set up Jehs + Laub in 1994. For Mercedes-Benz they designed the master concept of the worldwide showrooms, numerous interior designs and exhibitions, such as the ‚suite 606‘ at the world famous Icehotel in north Sweden.