Born in Bologna in 1959, he studied architecture in Florence in the effervescent climate of Radical Design and then in Milan where he obtained his degree.  In 1985 he became a consultant for the Italian  state broadcaster RAI, designing objects and sets and producing a large number of art-movies and logos. He was contacted by the Centre Pompidou in Paris in 1988 to design an installation to be placed in the square in front of the Beaubourg. In 1989 he held his first overall exhibition of graphic works and objects at the Inspiration Gallery at the Axis Center in Tokyo.