VIVA: A Design Dialogue luxury/a-design-dialogue/

A Design Dialogue

An ongoing, animated and sometimes irreverent conversation between the past and the future is at the heart of iconic brand Cassina

One of the most striking aspects of the annual Milan Furniture Fair is that the avalanche of new design items on show is balanced by an equal commitment to reviving and reinterpreting decades-old designs. High-end furniture is an expensive business — the tooling to produce the moulds for a single item can run into the hundreds of thousands of dollars — and longevity is the holy grail of a new design. Balancing this longevity with the market’s thirst for the new is a delicate act, and no company does it better than Cassina. Opened in Brianza, Italy, in 1927 by brothers Cesare and Umberto Cassina, the company started out producing furniture for the home, hotels, restaurants and cruise ships. A transformative moment occurred in 1964, however, when the brand acquired the rights to produce designs by the iconic Swiss/French Modernist trio Le Corbusier, Pierre Jeanneret and Charlotte Perriand.

Read more here


Keyword Cloud
Serie Up 2000 Brand Van Egmond Perriand B&B Italia New Zealand PVD milan fair Charles and Ray Eames architecture Naoto Fukasawa Poltrona Frau iconic design Hiroshima chair Eileen Gray elegant shop Bedrooms Melinda Williams LED lights Schloss Elmau Moroso arclinea b&b italia new designs Designer furniture New Zealand Furniture Super Beam Sofa System shelving eames moulded plastic armchairs Exclusive Partitioning High end Sebastian Herkner armchair armour Kitchens Charlotte Perriand Project kitchen bed Mario Bellini Cassina interiors crinoline Velaria Sliding Doors sofa workmanship Designer kitchens bocci 73 series spa Lightwood chair LC50 Aeron bed collection customer service nemo Vitra Classic Vondom Auckland Furniture favourite design chair Cassina New Zealand gentry Eames aluminium group Artusi novelties modern furniture New Zealand European Designer Kitchens Vico Magistretti Frank Lloyd Wright chaise longue Euvira rocking chair Lowland Sofa award winning Furniture italian kitchens room custom made luxury style Featured Le Corbusier Timeless Jasper Morrison Matisse Eames soft pad modern furniture NZ sliding doors interior design Italian Kristalia airia media storage sustainable william brand european Suita Designer Sofas G7 Outdoor design Michel Sofa Designer bathrooms viva Germany Citterio Antonio Citterio Authentic New Zealand interiors Rimadesio american furniture patricia urquiola Vitra Home designer home Design consultation excellence Maison&Objet custom Cassina NZ Japan Tout Va Bien Cabinet Salone del Mobile Luxury brands Minimal Cassina Classics Classic Collection Design living room latest Graphic prints Maruni modern design Tufty Time Alexander Girard Buy Online best Timeless Classic new products Akari online restaurant Apartment fitout Classic Furniture LC Jader Almeida interior fit out customised International furniture monocle cafe Urquiola Tokyo Moroso New Zealand milan Arclinea New Zealand Designer Dining Furniture bespoke furniture Vitra New Zealand luxury interior design outdoor Apartment Kitchens Jeanneret home Eames lounge chair and ottoman Jean-Marie Massaud mart chair quality Italian design Luxury Fit out original 50th principia lounge table european kitchens husk Designer lighting Mid century furniture love Pli Table modern Christmas classic design Showrooms Luxury Kitchen tabano Fornasetti cassina Authentic Design LC3 Apartment fit out Adjustable table LC2 Jeffrey Bernett Parnell furniture Bell side table classicon eurocucina Luxury furniture Italian furniture Beds Diesis Eames Bell lights Agape mid century modern Eames hang it all gift Maxalto Sandra Lindner pendant Ray sofa designer interior design airia desk durable design miniatures LC4 Herman Miller contemporary Cassina designs Vieques iconic Eames House Bird Bell coffee table pointed cushions design news
Share this page