VIVA: A Design Dialogue luxury/a-design-dialogue/

A Design Dialogue

An ongoing, animated and sometimes irreverent conversation between the past and the future is at the heart of iconic brand Cassina

One of the most striking aspects of the annual Milan Furniture Fair is that the avalanche of new design items on show is balanced by an equal commitment to reviving and reinterpreting decades-old designs. High-end furniture is an expensive business — the tooling to produce the moulds for a single item can run into the hundreds of thousands of dollars — and longevity is the holy grail of a new design. Balancing this longevity with the market’s thirst for the new is a delicate act, and no company does it better than Cassina. Opened in Brianza, Italy, in 1927 by brothers Cesare and Umberto Cassina, the company started out producing furniture for the home, hotels, restaurants and cruise ships. A transformative moment occurred in 1964, however, when the brand acquired the rights to produce designs by the iconic Swiss/French Modernist trio Le Corbusier, Pierre Jeanneret and Charlotte Perriand.

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